As the founder of Italy Lux and a native of Italy, I bring a lifelong passion for travel, a deep cultural connection to my homeland, and years of experience in the luxury travel industry. Originally from the breathtaking Amalfi Coast, I moved to Ohio 12 years ago after a successful career in hospitality and travel. Although I spent several years in the insurance industry, my heart remained in Italy, in its landscapes, traditions, and way of life. That passion ultimately inspired me to launch Italy Lux: a boutique travel company dedicated to delivering authentic, high-end Italian experiences.

My background blends formal education and hands-on industry experience. I studied four languages in high school in Sorrento, earned dual business degrees, and spent years working in top-tier hotels, luxury travel agencies, and on upscale cruise lines. This unique combination, paired with a strong foundation in customer care, has shaped Italy Lux into a travel company rooted in quality, trust, and personalized service.

Italy Lux was founded four years ago as a woman-led business with dedicated teams in both the United States and Italy. Our local experts, particularly those based in my home region along the Amalfi Coast, work closely with me to craft seamless, immersive itineraries that go far beyond the typical tourist path. I personally return to Italy several times a year to nurture our on-the-ground partnerships and uncover exclusive experiences that keep our journeys fresh, authentic, and unforgettable.

At Italy Lux, we specialize in showing clients not just the Italy they've seen on Instagram, but the Italy they’ve never imagined: hidden villages, local artisans, unforgettable landscapes, and warm, genuine encounters. Each itinerary is fully customized, combining iconic highlights with off-the-beaten-path moments that reflect your interests, whether that’s history, gastronomy, fashion, wellness, or simply soaking in la dolce vita.

For golf enthusiasts, we offer VIP access to Italy’s most prestigious courses paired with luxury accommodations. For leisure travelers, we curate exquisite hotels, private transfers, culinary experiences, and insider-guided tours that reveal the heart and soul of each destination.

Above all, Italy Lux is about connection. To the places we visit, and to the people we serve. Our clients consistently share glowing reviews and unforgettable memories, which you can find on our website and TripAdvisor.

If you're ready to experience the Italy that locals know and love with all the comfort, care, and elegance of a professionally crafted journey, I would be honored to help you plan it.

Warmly,
Laura Longo
Founder, Italy Lux